BOSTON (Gray News) — Fans at a Zac Brown Band concert in Boston were surprised with a massive giveaway Sunday night.
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The band’s frontman, Zac Brown, told the crowd that every person in attendance would receive two tickets for a cruise.
The singer said the giveaway was his way of saying “thank you” to his fans for a record-breaking 15th consecutive sold-out performance at Boston’s Fenway Park, home of the Red Sox.
According to a news release, the giveaway is the largest audience gift in live entertainment history. It is valued at more than $40 million.
“Tonight we’re going to do something that even Jimmy [Buffett] would say is crazy,” Brown told the crowd. “I’m buying every single person here a cruise for two people on the boat. This is the biggest giveaway in history ladies and gentlemen, right here tonight at Fenway Park!”
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The cruise tickets are applicable to select Margaritaville at Sea cruises over the next year.
Zac Brown Band’s current tour is presented by Margaritaville at Sea. Aside from Sunday night’s lucky crowd, the band is giving away four cruises per show.
“We were honored to work alongside Zac to help bring this incredible surprise to life for his fans,” said Christopher Ivy, chief executive officer of Margaritaville at Sea. “This was an extraordinary way to thank the fans who have supported him throughout his career, and we’re proud to have helped make that incredible vision a once-in-a-lifetime reality.”
Brown co-designed a new live music venue aboard the brand-new Beachcomber ship, debuting in January 2027. The venue is called “Same Boat,” named after Brown’s 2021 collaboration with the late Jimmy Buffett.
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Zac Brown Band is on the Love & Fear U.S. Tour now through November.
