{"id":815,"date":"2026-05-23T15:03:36","date_gmt":"2026-05-23T15:03:36","guid":{"rendered":"https:\/\/tucsonmovingreport.com\/?p=815"},"modified":"2026-05-23T15:03:36","modified_gmt":"2026-05-23T15:03:36","slug":"hooters-is-rebranding-as-a-family-friendly-restaurant-ceo-says","status":"publish","type":"post","link":"https:\/\/tucsonmovingreport.com\/?p=815","title":{"rendered":"Hooters is rebranding as a family-friendly restaurant, CEO says"},"content":{"rendered":"
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(CNN) \u2014 Hooters said it wants to rebrand by going back to its original brand.<\/p>\n

CEO Neil Kiefer said the restaurant chain started as a beach-themed family-style restaurant. <\/p>\n

Read more Mother indicted in death of toddler found in plastic box at Flagstaff hotel<\/a><\/p>\n

Now, he told People he wants to correct a problem he said started when private equity companies took over more than 100 locations.<\/p>\n

Last year, he and the original owners bought them all back during the company\u2019s bankruptcy.<\/p>\n

Read more Man arrested after cousin found shot to death inside Peoria home, police say<\/a><\/p>\n

Kiefer said he will make sure the famous servers wear the original uniform, including the orange shorts. He said some locations had implemented clothing that was more revealing and overly sexualized.<\/p>\n

Kiefer also said some locations used the wrong wing sauce and promised to go back to the original recipe.<\/p>\n

Read more \u2018It Takes Two\u2019 rapper Rob Base dead at 59<\/a><\/p>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

CEO Neil Kiefer said the restaurant chain started as a beach-themed family-style restaurant. <\/p>\n","protected":false},"author":1,"featured_media":814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"yoast_head":"\nHooters is rebranding as a family-friendly restaurant, CEO says - Tucson Moving Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tucsonmovingreport.com\/?p=815\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hooters is rebranding as a family-friendly restaurant, CEO says - Tucson Moving Report\" \/>\n<meta property=\"og:description\" content=\"CEO Neil Kiefer said the restaurant chain started as a beach-themed family-style restaurant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tucsonmovingreport.com\/?p=815\" \/>\n<meta property=\"og:site_name\" content=\"Tucson Moving Report\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-23T15:03:36+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tucsonmovingreport.com\\\/?p=815#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tucsonmovingreport.com\\\/?p=815\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/tucsonmovingreport.com\\\/#\\\/schema\\\/person\\\/71841c7d449e6ab1ace6bce2f5277255\"},\"headline\":\"Hooters is rebranding as a family-friendly restaurant, CEO says\",\"datePublished\":\"2026-05-23T15:03:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tucsonmovingreport.com\\\/?p=815\"},\"wordCount\":164,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/tucsonmovingreport.com\\\/?p=815#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tucsonmovingreport.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/40b841f43011e0ed6ac15dae202035b7.avif\",\"articleSection\":[\"Interesting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tucsonmovingreport.com\\\/?p=815#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tucsonmovingreport.com\\\/?p=815\",\"url\":\"https:\\\/\\\/tucsonmovingreport.com\\\/?p=815\",\"name\":\"Hooters is rebranding as a family-friendly restaurant, CEO says - 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